Interview with Jason Keogh, Head of CFD Sales
In this interview, we sit down with Jason Keogh, the Head of CFD Sales at Fusion Capital. With extensive experience in both traditional finance and the crypto markets, Jason shares his insights on Fusion Capital’s unique position in the digital asset space, the challenges facing the industry, and the exciting future developments in CFD trading.
Can you share your journey and what led you to join Fusion Capital as Head of CFD Sales?
After 30 years in traditional finance, I transitioned into the crypto markets by working for trading platform companies that sold their technology to institutional clients. I was approached by Fusion Capital, and after reviewing their services and products, I believed there was a gap in the institutional marketplace for a regulated entity like Fusion to offer services to clients, encompassing in-house technology, strong counterparty infrastructure, and a flexible pricing methodology.
How does Fusion Capital differentiate itself from other liquidity providers in the digital asset space?
As previously mentioned, our regulation and strong counterparty infrastructure set us apart.
Additionally, we do not B-book, providing clients with direct access to markets, low latency, and price transparency.
What are the key benefits that institutions can expect when they choose Fusion Capital for their liquidity needs?
Clients can expect a diverse and robust framework of consolidated liquidity, offering best-in-class pricing and market depth.
Can you explain how the aggregation of liquidity from various sources enhances trading opportunities for our clients?
Aggregation of liquidity provides our clients with access to a vast pool of top-tier pricing and market depth, ensuring that when they trade—both at the top of the book and further down—they can execute with little to no slippage.
How does being a fully regulated European entity contribute to the trust and security of Fusion Capital's services?
We are not just an EU-regulated entity; we are also Canadian-regulated and soon to be Mauritius-regulated. This provides clients with security and assurance that we are fully compliant with regulations, ensuring their funds are safe and that all necessary checks have been implemented when onboarding clients to our platform.
In your opinion, what are the most significant challenges facing the digital asset trading industry today, and how is Fusion Capital addressing them?
For me, the challenges are regulation, standardization, and education. Regulation is essential for making the industry safer, standardization helps align it with traditional markets, and education gives clients the confidence to invest and trade. These three elements will create a less volatile industry and encourage clients to engage in investing.